Lee Towe Jakub Zieliński Ashley Faus Theresa Sturm Zineb Layachi Laura Erdem John Harrison Victoria Usher Roman Pikalenko

Trusted by 50,000+ B2B marketers.

Transform your B2B marketing with content that builds authority and attracts decision-makers.

Without burnout, confusion, or losing sight of your business goals.

About me

Sara Lattanzio

I’ve spent over 10 years in B2B marketing, shaping narratives, driving demand, and building scalable growth engines across startups and corporates.

Recognized as a LinkedIn Top Voice and one of Switzerland’s top 20 influencers, I’ve built a 50,000+ community of B2B marketers and founders who follow my insights on strategy, content, and organic growth.

Now, I focus on my newsletter The Workflow, brand partnerships with MarTech and AI companies, and consulting B2B firms on content-led growth and GTM strategy.

I’m also open to fractional Head of Marketing or full-time roles where I can apply my experience to create real impact.

Career Highlights

Content-led growth:

3× increase in website traffic, 4× growth in social reach in just 7 months.

Online events:

Launched LinkedIn Live at scale, generating 300+ qualified leads in a single event.

Social media impact:

a single LinkedIn post drove 13 demo requests.

Thought leadership:

grew LinkedIn audience to 50K, Top Voice recognition among global CEOs and entrepreneurs.

Influencer collaboration:

secured 4 top-tier media placements + an event keynote through one campaign.

SEO execution:

doubled daily organic traffic in 6 months and generated a six-figure pipeline for cybersecurity solutions.

Leadership:

built and scaled two marketing departments, coached teams, and supported C-suite executives on positioning, branding, and communication.

Services

Want to work with someone who’s been living and breathing B2B marketing in all its shapes and forms for the past decade? Here’s how we could make it happen:

Fractional Head of Marketing / Advisor

I work with B2B SaaS and service companies as a fractional Head of Marketing or advisor helping them sharpen positioning, design content-led GTM strategies, and build high-performing marketing engines. From startups to corporates, I bring over a decade of experience driving measurable growth.

LinkedIn Leadership & Brand Partnerships

With 50,000+ engaged followers on LinkedIn and my newsletter, The Workflow, I collaborate with MarTech and AI brands targeting GTM teams through authentic partnerships. This includes sponsored LinkedIn posts, newsletter features, and brand collaborations designed to connect with decision-makers in marketing and sales. Past partnerships include Semrush, Wix Studio, Tofu, Bynder, Goldcast, Air, and many more.

Speaking Engagements & Workshops

I speak at conferences (e.g. Semrush's Spotlight conference), guest on podcasts (e.g. Exit Five, CXL and Everyone Hates Marketers), and lead workshops on B2B content strategy and growth, B2B marketing leadership, and personal branding. I love bringing fresh, actionable perspectives to teams and audiences translating complex marketing challenges into clear, practical strategies.

Testimonials

Forget what I said!
Take it from them.

John Harrison

John Harrison

Copywriting Consultant

Content strategy is opaque until you meet Sara. She strips back all the "marketing bla bla" [her words] and gets to the point. The point that actually leads to the elusive thing most content strategists side step. The results, the sales, the money. Just go check out some of her video breakdowns of ads. She'll masterfully show you what will work and what probably won't. And she does it all with a knowledge of how humans actually view and use content. You know those humans? The ones you want to give you money and make your business flourish? And beyond all that, she's showing everyone in real time how to capture attention with a personal brand on LinkedIn. If this isn't the best example of "show don't tell"... You know you're in good hands with Sara because she's living it, doing it, in the trenches. She knows what works. Most importantly she knows how to save you the pain of trying what doesn't. So if you're struggling to make content work for you...you know it's possible but don't have a defined strategy, and you're tired of guessing what might work...just get someone who knows what they're doing to get you there. That's Sara.
Lee Towe

Lee Towe

Founder @ Pie Growers

So many marketers copy the latest thing that works. Doesn't that always put their clients one step behind? Sara is an original. A keen observer. A brave questioner. An intuitive experimenter. If Steve Jobs were alive today to introduce a new Think Different campaign, Sara Stella Lattanzio could be one of the people featured among the greats. Sara is not afraid of challenging the norms of content marketing. Her holistic content experience shines through. Her humor pierces clichés. Her energy sparks imaginations. Working with Sara on your content strategy will multiply your success.
Jakub Zieliński

Jakub Zieliński

Content Marketing | Product Marketing

Sara stands out from other marketers - not only regarding the insights about content and performance but also the unique style of presenting it. Whether that’s a TikTok video, a LinkedIn carousel, or a written post powered with a single image, Sara knows how to hook her audience from the start and glue her followers to their screens. It’s clear that she’s a passionate subject matter expert who can help you create a content strategy that will move the needle for your business. Experience + know-how + creativity, and no BS!
Ashley Faus

Ashley Faus

Head of Lifecycle Marketing

Sara is a trend-setter in content marketing! She sees beyond the "best practices" and shares real-world examples and practical advice to help businesses add value. I started following her on LinkedIn, and she quickly became one of the most valuable contributors to my feed. She helps me think differently, and challenges assumptions that are standard in the industry. If you need a strategist to help you break out of outdated patterns, Sara is the marketer for you!
Theresa Sturm

Theresa Sturm

Managing Director @ VIA Digital

One of the most impressive B2B marketing leaders I’ve had the chance to collaborate with. I got to know Sara through our project at Stryber, where she was on the client side – and from the very beginning, it was clear: she’s not just driving marketing initiatives, she’s shaping strategy. Sara is an exceptional content marketer and strategist. Her ability to break down complex topics and turn them into clear, engaging stories is second to none. No fluff, no jargon. Just smart, well-thought-out content that actually performs. And then there’s her presence on LinkedIn. Honestly, I’m amazed by her content. It’s bold, insightful, and always adds value. One of the top B2B creators in my feed by far. If you're looking for someone who can connect the dots between marketing, content strategy and real business outcomes – Sara’s your person. Thanks for the great collaboration and the ongoing inspiration!
John Harrison

John Harrison

Copywriting Consultant

Content strategy is opaque until you meet Sara. She strips back all the "marketing bla bla" [her words] and gets to the point. The point that actually leads to the elusive thing most content strategists side step. The results, the sales, the money. Just go check out some of her video breakdowns of ads. She'll masterfully show you what will work and what probably won't. And she does it all with a knowledge of how humans actually view and use content. You know those humans? The ones you want to give you money and make your business flourish? And beyond all that, she's showing everyone in real time how to capture attention with a personal brand on LinkedIn. If this isn't the best example of "show don't tell"... You know you're in good hands with Sara because she's living it, doing it, in the trenches. She knows what works. Most importantly she knows how to save you the pain of trying what doesn't. So if you're struggling to make content work for you...you know it's possible but don't have a defined strategy, and you're tired of guessing what might work...just get someone who knows what they're doing to get you there. That's Sara.
Lee Towe

Lee Towe

Founder @ Pie Growers

So many marketers copy the latest thing that works. Doesn't that always put their clients one step behind? Sara is an original. A keen observer. A brave questioner. An intuitive experimenter. If Steve Jobs were alive today to introduce a new Think Different campaign, Sara Stella Lattanzio could be one of the people featured among the greats. Sara is not afraid of challenging the norms of content marketing. Her holistic content experience shines through. Her humor pierces clichés. Her energy sparks imaginations. Working with Sara on your content strategy will multiply your success.
Jakub Zieliński

Jakub Zieliński

Content Marketing | Product Marketing

Sara stands out from other marketers - not only regarding the insights about content and performance but also the unique style of presenting it. Whether that’s a TikTok video, a LinkedIn carousel, or a written post powered with a single image, Sara knows how to hook her audience from the start and glue her followers to their screens. It’s clear that she’s a passionate subject matter expert who can help you create a content strategy that will move the needle for your business. Experience + know-how + creativity, and no BS!
Ashley Faus

Ashley Faus

Head of Lifecycle Marketing

Sara is a trend-setter in content marketing! She sees beyond the "best practices" and shares real-world examples and practical advice to help businesses add value. I started following her on LinkedIn, and she quickly became one of the most valuable contributors to my feed. She helps me think differently, and challenges assumptions that are standard in the industry. If you need a strategist to help you break out of outdated patterns, Sara is the marketer for you!
Theresa Sturm

Theresa Sturm

Managing Director @ VIA Digital

One of the most impressive B2B marketing leaders I’ve had the chance to collaborate with. I got to know Sara through our project at Stryber, where she was on the client side – and from the very beginning, it was clear: she’s not just driving marketing initiatives, she’s shaping strategy. Sara is an exceptional content marketer and strategist. Her ability to break down complex topics and turn them into clear, engaging stories is second to none. No fluff, no jargon. Just smart, well-thought-out content that actually performs. And then there’s her presence on LinkedIn. Honestly, I’m amazed by her content. It’s bold, insightful, and always adds value. One of the top B2B creators in my feed by far. If you're looking for someone who can connect the dots between marketing, content strategy and real business outcomes – Sara’s your person. Thanks for the great collaboration and the ongoing inspiration!
Zineb Layachi

Zineb Layachi

Founder @ RAISE THE RUNWAY

Many claim to have a pragmatic approach to content strategy, but Sara actually walks the talk. She runs on customer knowledge and knows how to deliver messages that grab attention and result in action or a shift in perspective. Her LinkedIn presence is solid proof that she's the right person to work with if you're looking to build an audience or attract customers for your brand.
Laura Erdem

Laura Erdem

B2B Attribution & Activation

Sara is a master within content strategy. Her deep and well prepared work shines through through her Linkedin content. She uses time to understand her audience, their interests and triggers, so the content delivered is specific and to the point for the buyers. I have been following Sara's work on Linkedin for a long time and admire the well executed content pieces shared through text, video and carousels. Always on-brand and well thought through.
Victoria Usher

Victoria Usher

Founder @ GingerMay

Sara has given me incredible advice both on content strategy and LinkedIn profile optimisation. Her deep knowledge shines through her LinkedIn content - but when you talk to Sara one-to-one you see there's much more to learn. I would recommend any B2B company or solopreneur who wants to do content marketing the right way talk to Sara. And the right way means seeing tangible business results.
Roman Pikalenko

Roman Pikalenko

Full-Stack Ghostwriter

If you’re in B2B and need your content strategy revamped, Sara is your go-to person. She brilliantly uses her expertise to share the best & most efficient strategies that stand out & bring results. And her own LinkedIn growth has been a great example of that expertise applied in practice
Matthieu van Haperen

Matthieu van Haperen

Venture Studio Operator

Wow! Sara brings bold thinking and sharp strategic insight from day one. If you're looking for someone who can cut through the noise, get to the heart of the challenge, and drive marketing initiatives that deliver results, Sara is the one. She brings clarity, focus, and relentless energy to hitting KPIs and moving the business forward. Highly recommend working with her. You won't regret it.
Zineb Layachi

Zineb Layachi

Founder @ RAISE THE RUNWAY

Many claim to have a pragmatic approach to content strategy, but Sara actually walks the talk. She runs on customer knowledge and knows how to deliver messages that grab attention and result in action or a shift in perspective. Her LinkedIn presence is solid proof that she's the right person to work with if you're looking to build an audience or attract customers for your brand.
Laura Erdem

Laura Erdem

B2B Attribution & Activation

Sara is a master within content strategy. Her deep and well prepared work shines through through her Linkedin content. She uses time to understand her audience, their interests and triggers, so the content delivered is specific and to the point for the buyers. I have been following Sara's work on Linkedin for a long time and admire the well executed content pieces shared through text, video and carousels. Always on-brand and well thought through.
Victoria Usher

Victoria Usher

Founder @ GingerMay

Sara has given me incredible advice both on content strategy and LinkedIn profile optimisation. Her deep knowledge shines through her LinkedIn content - but when you talk to Sara one-to-one you see there's much more to learn. I would recommend any B2B company or solopreneur who wants to do content marketing the right way talk to Sara. And the right way means seeing tangible business results.
Roman Pikalenko

Roman Pikalenko

Full-Stack Ghostwriter

If you’re in B2B and need your content strategy revamped, Sara is your go-to person. She brilliantly uses her expertise to share the best & most efficient strategies that stand out & bring results. And her own LinkedIn growth has been a great example of that expertise applied in practice
Matthieu van Haperen

Matthieu van Haperen

Venture Studio Operator

Wow! Sara brings bold thinking and sharp strategic insight from day one. If you're looking for someone who can cut through the noise, get to the heart of the challenge, and drive marketing initiatives that deliver results, Sara is the one. She brings clarity, focus, and relentless energy to hitting KPIs and moving the business forward. Highly recommend working with her. You won't regret it.

Interested in discussing rates or a potential project?